An iconic retail brand based in São Paulo, known for its extensive network of physical stores across Brazil, faced significant challenges due to consumers’ shifting preferences towards online shopping and a growing demand for sustainable products. The brand aimed to rejuvenate its market position by improving the customer experience, integrating sustainable practices into its operations and increasing its digital presence.
Marinho Group conducted an in-depth analysis of the brand’s operations, market position and customer engagement strategies. We facilitated the adoption of AI and IoT technologies to personalize the shopping experience and optimize inventory management. In parallel, our sustainability consultants developed a comprehensive program for environmentally friendly practices, including waste reduction and sustainable sourcing. We also implemented agile methodologies to improve the brand’s operational efficiency and responsiveness to market trends.
The brand successfully transformed the customer experience, leading to a 30% increase in sales and a significant increase in customer loyalty. Sustainability initiatives attracted positive media attention, reinforcing the brand’s reputation as a leader in green retail.
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